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Connect Unbounce to HubSpot using Zapier

Updated on:
June 5, 2026
By:
Madhav Bhandari
Use this interactive demo to learn how to sync Unbounce form leads directly into HubSpot via a Zap.

Quick summary

Connecting Unbounce to HubSpot using Zapier lets you automatically send new form submissions from your landing pages into HubSpot as contacts, eliminating manual data entry. This step-by-step Zap setup takes minutes and ensures every lead captured in Unbounce is instantly available in your HubSpot CRM.


Steps

  1. Log in to Zapier, click "Create", and select "Zaps" to begin building your automation.
  2. Click "Trigger" to set up the starting point of your Zap.
  3. Search for Unbounce in the app directory and select it as your trigger app.
  4. Choose a trigger event, such as "New Form Submission", to define what starts the Zap.
  5. Connect your Unbounce account by authenticating it within the Zapier editor.
  6. Select the specific landing page form you want to use as the data source.
  7. Run a test to ensure Zapier correctly detects your Unbounce form submission.
  8. Add HubSpot as the Action App to define what happens after the trigger fires.
  9. Select an action event, such as "Create Contact" or "Update Contact", in HubSpot.
  10. Connect your HubSpot account by authenticating it within the Zapier editor.
  11. Choose the HubSpot list or pipeline where new contacts should be added.
  12. Run a test to verify that Unbounce form submissions are correctly added to HubSpot.
  13. Click "Publish" to activate your Zap and start the live automation.

📌 Why this matters

Automatically connecting Unbounce to HubSpot via Zapier eliminates the manual work of exporting and importing leads between your landing page tool and CRM. Every time a visitor submits a form on an Unbounce landing page, a new contact is instantly created or updated in HubSpot, ensuring your sales team can follow up without delay. This no-code integration is critical for marketing teams that run high-volume paid campaigns and need real-time lead data flowing into their pipeline. By automating this handoff, businesses reduce lead response time, prevent data loss, and keep their HubSpot CRM consistently up to date.
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