How To Add A Parameter In Mixpanel

Quick summary

Adding a parameter in Mixpanel lets you define custom properties that segment and group your data in ways standard events cannot. This guide walks through the breakdown tab workflow, from opening a report to applying a formula-based custom property.

Steps

1. Go to the board that contains your report.
2. Click on the report header to open it.
3. Locate the breakdown segmentation tab on the bottom left.
4. Click on the + Create button next to the search bar.
5. Pick the type of property or parameter you wish to create.
6. In the custom property definition window, enter a name for your property.
7. Enter a formula using existing properties to define the new custom property.
8. Click Apply to save your custom property.
9. Confirm your new property or parameter has been created for your users.
10. Use the custom property in your analysis to group multiple parameters, such as social channels, into one unified segment.