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All Tutorials /Manychat

How to Add First Name in ManyChat

Updated on:
June 5, 2026
By:
Madhav Bhandari
Use this interactive demo to learn how to personalize ManyChat messages with a subscriber's first name.

Quick summary

This demo shows how to use the {{first_name}} variable in a ManyChat Text block to send personalized automated messages. Adding a subscriber's first name to your chatbot flow takes under a minute and can immediately improve engagement and lead generation.


Steps

  1. Open ManyChat's Automation tools from the dashboard to access your messaging workflows.
  2. Navigate to the automation you want to personalize.
  3. Customize your chatbot's response flow by opening the relevant conversation sequence for editing.
  4. Inside any Text block, type Hi {{first_name}}! to insert the subscriber's first name dynamically.
  5. Click Set Live to publish your updated conversation flow and start generating leads immediately.

📌 Why this matters

Personalizing chatbot messages with a subscriber's first name is one of the fastest ways to boost engagement in automated messaging campaigns. ManyChat's {{first_name}} variable lets marketers insert dynamic, personalized greetings into any Text block without writing code, making conversations feel human at scale. This is especially valuable for businesses using Facebook Messenger or Instagram automation to qualify leads and drive conversions. Higher personalization directly correlates with better open rates, click-through rates, and overall chatbot performance.
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