How to Add Instagram Feed to Mailchimp Email: 1-Min Guide

How to Add Instagram Feed to Mailchimp Email?

Updated on:

June 5, 2026

By:

Use this interactive demo to learn how to embed your Instagram feed directly into a Mailchimp email.

Quick summary

Adding an Instagram feed to a Mailchimp email lets you display your latest social posts directly inside your email campaigns. Using the built-in Apps content block, you can connect your Instagram account and insert live post images without any third-party tools.

Steps

Create a new email in Mailchimp to begin the process.
Click Design Email to open the email editor.
Select a template that suits your campaign layout.
In the email editor, open the Content tab and drag an Apps content block into your email layout.
Expand the Instagram option in the Apps panel.
Connect Mailchimp to your desired Instagram account.
Once connected, review your account username, layout style options, and available posts in the Apps sidebar.
Make any desired changes and preview your email to confirm everything looks and functions as expected.

📌 Why this matters

Embedding an Instagram feed directly into a Mailchimp email campaign bridges the gap between social media and email marketing, giving subscribers a visual snapshot of your latest content without leaving their inbox. This native integration eliminates the need for manual screenshot workflows or third-party plugins, saving marketers time while keeping email designs fresh and on-brand. By surfacing real Instagram posts inside campaigns, brands can drive higher engagement, reinforce their social presence, and encourage email readers to follow or interact with their Instagram account.

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