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All Tutorials /Semrush

How to Add Keywords in SEMrush

Updated on:
June 5, 2026
By:
Madhav Bhandari
Use this interactive demo to learn how to find and save keywords using SEMrush's Keyword Magic Tool.

Quick summary

The SEMrush Keyword Magic Tool lets you search, select, and save keywords directly to your Keyword Strategy Builder list for streamlined SEO planning. This step-by-step walkthrough shows exactly how to add keywords in SEMrush from search to list in just a few clicks.


Steps

  1. Click on Keyword Magic Tool in the left sidebar of your SEMrush page.
  2. Enter the keyword you want to use and click Search.
  3. Click the checkbox next to the individual keyword you want to add.
  4. Select the blue Add to keyword list button to save your selected keyword.
  5. Alternatively, click the + sign next to each keyword to send it directly to your Keyword Strategy Builder list.

📌 Why this matters

Adding keywords in SEMrush is a foundational step in any effective SEO strategy. The Keyword Magic Tool gives marketers and SEO professionals access to a vast database of keyword suggestions, making it easy to identify high-value search terms and organize them into a Keyword Strategy Builder list. By saving targeted keywords directly within SEMrush, teams can streamline content planning, track rankings, and prioritize opportunities — all in one platform. This workflow is essential for anyone looking to improve organic search visibility and build a data-driven keyword strategy.
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