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How to Add the Google Tag Manager Script to Unbounce Pages

Updated on:
June 5, 2026
By:
Madhav Bhandari
Use this interactive demo to learn how to install the Google Tag Manager script across your Unbounce pages.

Quick summary

Adding the Google Tag Manager script to Unbounce pages is done through the platform's built-in Script Manager, which lets you deploy GTM across all pages under a selected domain in minutes. This no-code setup ensures your GTM container fires correctly on every Unbounce landing page without touching individual page settings.


Steps

  1. On the Unbounce main workspace, navigate to the left-side panel and click Settings.
  2. Choose Script Manager from the list of options.
  3. Click Add a Script to begin adding a new script.
  4. Tap the drop-down menu to browse available script types.
  5. Select Google Tag Manager from the list of choices.
  6. Enter your GTM container ID into the provided input field.
  7. Click Add Script Details to confirm your configuration.
  8. Find the domain you want to apply the script to and tick the checkbox beside it.
  9. Click Save and Publish Script to deploy the GTM script to your selected domain.
  10. The Google Tag Manager script is now live on all Unbounce pages under the selected domain.

📌 Why this matters

Connecting Google Tag Manager to Unbounce landing pages gives marketers a centralized way to deploy and manage tracking tags, conversion pixels, and analytics scripts without requiring developer support. By using Unbounce's native Script Manager, teams can apply a single GTM container across all pages in a domain instantly, reducing setup time and eliminating the risk of missed tags on individual pages. This integration is essential for accurate conversion tracking, remarketing, and data collection across every campaign landing page your team publishes.
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