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How to Change Background Color in Mailchimp Templates

Updated on:
June 5, 2026
By:
Madhav Bhandari
Use this interactive demo to learn how to customize the background color of your Mailchimp email template.

Quick summary

Changing the background color in a Mailchimp email template takes just a few clicks using the built-in Styles panel. This guide walks you through creating an email, selecting a template, and applying a custom background color directly in the email editor.


Steps

  1. In the left column of your dashboard, click Create to start a new email.
  2. Click on Design Email to begin building your email.
  3. In the Content section, hit Design Email to open the editor.
  4. You will be redirected to the template gallery — pick a template from the available options or start from scratch, then click Apply to use it.
  5. In the Styles section, select Email under the Desktop tab, then click the color circle under Background color.
  6. Pick your preferred background color and watch it apply instantly to your email canvas.

📌 Why this matters

Customizing the background color of a Mailchimp email template is a foundational design step that helps brands maintain visual consistency and stand out in crowded inboxes. Mailchimp's built-in Styles panel makes it easy to apply background colors across an entire email template without touching code, saving time for marketers and small business owners alike. Having full control over email background colors allows teams to align every campaign with brand guidelines and improve overall email engagement rates.
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