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All Tutorials /Webflow

How To Change Open Graph Image Webflow

Updated on:
June 5, 2026
By:
Madhav Bhandari
Use this interactive demo to learn how to update the Open Graph image for any page in Webflow.

Quick summary

Changing the Open Graph image in Webflow controls the thumbnail preview shown when your page is shared on social media. This step-by-step walkthrough covers how to access page settings, locate the Open Graph section, and paste an image URL to update the social share image.


Steps

  1. Go to the Pages section from the left sidebar menu.
  2. Hover on the page you wish to update and click the small gear icon to open its settings.
  3. Scroll down until you find the Open Graph Settings section.
  4. View the Open Graph preview panel to see changes reflected in real time as you edit.
  5. Prepare a URL link to an image file to use as your Open Graph image.
  6. Navigate to the Assets section in the right sidebar if you want to use an image already in your Webflow project.
  7. Hover over the image of your choice and click the small gear icon that appears on it.
  8. In the pop-up window, click the small chain icon to copy the direct link to the image file.
  9. Paste that link into the Open Graph Image URL field in the page settings.
  10. Verify the Open Graph preview to confirm the image looks correct.
  11. Click Save to apply and publish your updated Open Graph image.

📌 Why this matters

Setting the correct Open Graph image in Webflow ensures your pages display a compelling, branded thumbnail whenever they are shared on platforms like LinkedIn, Twitter, Facebook, or in messaging apps. A well-configured Open Graph image improves click-through rates from social media by giving audiences a visual preview of your content before they visit. Webflow's built-in Open Graph settings make it straightforward to assign per-page social share images without writing any code, keeping your SEO and social metadata fully under your control. This is an essential step for any Webflow site owner who wants to maintain a professional and consistent brand presence across all social channels.
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