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How to Connect Google My Business to Airtable Using Zapier

Updated on:
June 5, 2026
By:
Madhav Bhandari
Use this interactive demo to learn how to automate Google My Business data sync into Airtable.

Quick summary

This demo walks you through creating a Zapier automation that connects Google Business Profile to Airtable, automatically sending business data into your Airtable base whenever a trigger event fires. By following these steps, you can eliminate manual data entry and keep your Airtable records updated in real time from Google My Business.


Steps

  1. Head over to the left-side panel and click Create to start building a new Zap.
  2. Choose Zaps from the list of options in the menu.
  3. Click the Trigger tab to begin setting up the integration.
  4. Search for Google Business Profile and select it from the recommended matches as your Trigger app.
  5. Specify your preferred Trigger Event from the available options.
  6. Tap Sign In and log into your Google account to authenticate.
  7. Click Continue to agree to the terms and grant the necessary permissions.
  8. Fill in all required information to configure the Trigger settings.
  9. Tap Continue to run your input and test the Trigger.
  10. Click Continue one more time to proceed to the Action setup.
  11. Search for Airtable and select it as the Action app.
  12. Open the drop-down menu and pick the specific Action Event you want to execute.
  13. Click Sign In and log into your Airtable account to authenticate.
  14. Select the Airtable workspace you want to connect, then tap Grant Access.
  15. Fill out the input fields one by one with the required integration details.
  16. Tap Continue to publish and enable the integration.
  17. Your Google My Business account is now connected to Airtable and the Zap is live.

📌 Why this matters

Connecting Google My Business to Airtable via Zapier allows businesses to automatically capture and organize their Google Business Profile data — such as reviews, location updates, and customer interactions — directly into a structured Airtable database without manual effort. This no-code integration saves time, reduces human error, and makes it easy to track, analyze, and act on local business data at scale. For marketing teams and local SEO managers, having Google My Business data flow automatically into Airtable enables faster reporting, better customer response workflows, and centralized data management across locations.
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