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How to Connect Salesforce to Sprout Social

Updated on:
June 5, 2026
By:
Madhav Bhandari
Use this interactive demo to learn how to install Sprout Social on Salesforce AppExchange.

Quick summary

The Sprout Social Salesforce integration is installed directly from Salesforce AppExchange in a few guided steps. This walkthrough covers everything from finding the app listing to confirming the installed package in your Salesforce org.


Steps

  1. Search for Sprout Social on Salesforce AppExchange by navigating to the AppExchange homepage and entering Sprout Social for Salesforce in the search bar.
  2. On the app listing page, click the Try It Free button to begin the installation process.
  3. Select the Try in Sandbox option to install the app in a safe test environment.
  4. Enter your contact information and click Continue to Installation to proceed.
  5. Log in to your Salesforce org to install the application.
  6. Click Use Custom Domain to add your Salesforce domain.
  7. Enter your Salesforce domain and click Continue.
  8. Choose who you are installing the app for and click Install.
  9. If prompted, approve Third Party Access and click Continue.
  10. Verify the installation by locating the app under Settings > Advanced Setup > Installed Packages.

📌 Why this matters

Connecting Sprout Social to Salesforce gives revenue and marketing teams a unified view of social engagement alongside CRM data, eliminating context-switching between platforms. The Sprout Social Salesforce integration enables teams to tie social interactions directly to leads, contacts, and opportunities, making it easier to prove social ROI and act on customer signals faster. Installing the app via Salesforce AppExchange takes only minutes and requires no custom development, lowering the barrier for teams that need social-CRM alignment at scale. For organizations already invested in Salesforce, this integration extends the platform's value by surfacing social insights where sales and support workflows already live.
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