How to Create a Campaign in ActiveCampaign

Quick summary

Creating an email campaign in ActiveCampaign takes just a few steps: select a campaign type, configure your subject line, choose your recipients, design your email, and send or schedule delivery. This walkthrough covers the full end-to-end process inside the ActiveCampaign campaign builder.

Steps

1. On the upper left side of your dashboard, click 'Create a campaign'.
2. Select a campaign type and click 'Next'.
3. Add your Subject Line for your campaign.
4. Add your Preheader text.
5. Choose your recipient from your list.
6. Optionally, schedule your campaign for a future send time.
7. After setting the campaign details, click to edit or design your email.
8. Choose your preferred email layout.
9. Add an image to your campaign.
10. Add text to your campaign.
11. Once satisfied with your campaign design, click 'Next'.
12. Select 'Test and preview' to review your email.
13. Click 'Send' to dispatch your campaign.
14. Click the 'Desktop preview' to get the full view on your desktop.
15. Click 'Finish' to finalize your campaign.
16. Click 'Finish' again to confirm — your new scheduled campaign is now live.