- Go to studio.youtube.com and sign in if prompted.
- Click Customization in the left sidebar.[a][b]
- If your channel meets eligibility requirements, a custom URL option will be available. Click the handle field and enter your preferred handle. This will become the last part of your custom URL.
- Check the preview of your custom URL below the field to confirm it looks correct.
- Click Publish in the top-right corner to save the handle and activate your custom URL.
- Open a new browser tab and go to the custom URL to confirm it resolves to your channel correctly.
How to Create a Custom YouTube URL
Use this step-by-step demo to learn how to create a custom YouTube URL.
📌 Why this matters
Why this matters
A custom YouTube URL makes your channel instantly shareable and professional-looking, replacing the jumbled default link with something clean like youtube.com/@YourBrand. Beyond convenience, this creates a consistent brand presence across all your marketing materials, business cards, and social media profiles. Search engines also favor memorable URLs, potentially boosting your channel's discoverability. Since you can only change it once without losing the old link permanently, getting it right establishes a stable digital identity that viewers can easily remember and return to.
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