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How to Create a Drip Campaign in GetResponse

Updated on:
June 5, 2026
By:
Madhav Bhandari
Use this interactive demo to learn how to build and publish an automated drip campaign workflow.

Quick summary

This demo walks you through creating a drip campaign in GetResponse using the Automation workflow builder, from setting a trigger condition to adding timed email sequences and publishing the campaign. You can build a custom workflow from scratch or start from a pre-made template, then layer in emails, wait delays, tags, and contact filters before going live.


Steps

  1. From the main dashboard, click Tools in the top navigation menu.
  2. Select Automation from the Tools menu.
  3. Click the Create workflow button to start a new automation.
  4. Choose to build a custom template or click Use template to start from a pre-made workflow.
  5. Set a condition and define it as the starting point of your workflow.
  6. Click Add Elements to add more actions to your drip campaign.
  7. Choose a Send email element and select an email to send as part of the campaign.
  8. Pick from your existing emails to assign to the Send email step.
  9. Select the email content that fits the specific stage of your drip sequence.
  10. From the Actions menu, drag the Wait element into your workflow to add a time delay between actions.
  11. Set the number of days to delay before the next action triggers.
  12. Go to Actions and add a Send message element to your workflow.
  13. For each Send message element, choose an existing email or create a new one.
  14. Add a tag element to your workflow to segment contacts.
  15. Under Properties, select your preferred tag for the drip campaign and click it to apply.
  16. Under Filter sections, select Amount and drag the element into your workflow.
  17. Set the contact amount to define how many contacts you want to reach.
  18. Once satisfied with your workflow, click Save and publish to launch your drip campaign.

📌 Why this matters

Drip campaigns are one of the most effective ways to nurture leads and move contacts through a sales funnel automatically. GetResponse's Automation workflow builder lets marketers create multi-step email sequences with timed delays, conditional triggers, contact tagging, and audience filters — all without writing a single line of code. This level of control means you can deliver the right message to the right contact at exactly the right stage of their journey. For teams looking to scale email marketing and improve conversion rates, mastering drip campaign automation in GetResponse is a high-leverage skill.
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