Quick summary
A custom GPT for market research lets you configure a dedicated AI assistant inside ChatGPT with tailored instructions, knowledge files, and capabilities. This step-by-step walkthrough covers the full GPT creation process — from the Configure tab to publishing — so you can deploy a research-ready assistant in minutes.
Steps
- In ChatGPT's main interface, navigate to the left-side panel and click 'Explore GPTs'.
- Tap the 'Create' tab at the top-right corner to begin building a new GPT.
- Switch from the Create tab to the 'Configure' tab to access the full setup options.
- Click the 'Add' icon to upload a display photo that represents your market research assistant GPT.
- Enter a unique GPT Name and Description into their respective input fields.
- Write comprehensive guidelines covering the purpose, behavior, and capabilities of your assistant in the 'Instructions' field.
- Add example text prompts one by one into the 'Conversation Starters' field to guide users on their first interaction.
- Scroll to the Knowledge section and click 'Upload Files' to import external reference documents as additional data sources.
- In the Capabilities section, enable desired GPT functions and configure any Actions to integrate with third-party tools.
- Go to the Preview Area, type a prompt into the input box, and click 'Submit' to test your GPT's initial performance.
- If satisfied with the results, click 'Create' at the top-right corner to proceed to publishing.
- Select your preferred access configuration and click 'Save' to finalize your settings.
- Your market research assistant GPT is now created and published and ready to use.
