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How to Create a New Tag in Insightly

Updated on:
June 5, 2026
By:
Madhav Bhandari
Use this interactive demo to learn how to add and assign a new tag to a contact in Insightly.

Quick summary

This tutorial shows how to create a new tag in Insightly CRM by editing an existing contact record and assigning a custom tag for improved contact segmentation. The process takes under a minute and helps teams organize contacts for more targeted outreach and campaigns.


Steps

  1. Navigate to the Contacts section to access your customer database.
  2. Click and open an existing contact record.
  3. Click the edit icon to access the contact's tag management features and improve categorization.
  4. Review the current tag information for the contact to understand their existing segmentation.
  5. Enter the tag field to assign a more relevant categorization.
  6. Apply the new tag to properly categorize the contact for targeted campaigns.
  7. Click Save to confirm your changes and update the contact's classification in your database.
  8. Confirm the Contact Updated Successfully notification — the contact is now properly tagged for better segmentation and targeting.

📌 Why this matters

Tagging contacts in Insightly CRM is a fast, flexible way to segment your customer database without creating complex custom fields. Accurate contact tags enable sales and marketing teams to run more targeted campaigns, filter records instantly, and personalize outreach at scale. This feature is especially valuable for growing teams that need to organize large volumes of contacts by criteria like industry, deal stage, or campaign source. Proper contact segmentation in a CRM directly improves pipeline visibility and campaign ROI.
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