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All Tutorials /Sendgrid

How To Create A Sender Identity On SendGrid

Updated on:
June 5, 2026
By:
Madhav Bhandari
Use this interactive demo to learn how to set up a verified sender identity in SendGrid.

Quick summary

A sender identity in SendGrid is a verified email address or domain required before you can send any email campaign. This demo walks you through the full process of creating and activating a sender identity in the SendGrid dashboard, from navigation to email verification.


Steps

  1. Create sender identity — start the process from the SendGrid dashboard by initiating a new sender identity.
  2. Alternatively, navigate to Marketing > Single Sends to locate the sender identity option from a different entry point.
  3. Fill in your sender identity details and click the Create button to submit the new sender.
  4. Go to your email inbox to find the verification email and activate the newly created sender identity.

📌 Why this matters

Setting up a verified sender identity in SendGrid is a mandatory first step for any email marketing or transactional email campaign, as it ensures your emails are sent from a trusted, authenticated source. Without a confirmed sender identity, SendGrid will block outbound emails, making this configuration critical for deliverability and inbox placement. This process helps businesses meet email authentication standards, reduce spam filter rejections, and maintain a strong sender reputation. Teams that complete sender identity verification unlock access to Single Sends, automation workflows, and the full SendGrid email delivery infrastructure.
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