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How to Create Stream Collections in Hootsuite

Updated on:
June 5, 2026
By:
Madhav Bhandari
Use this interactive demo to learn how to build stream collections across social accounts in Hootsuite.

Quick summary

Stream collections in Hootsuite let you group social media accounts from multiple platforms into a single, unified board for easier monitoring. This step-by-step walkthrough shows how to create a new board, select content types, add social networks, and publish the collection directly to your Hootsuite dashboard.


Steps

  1. On the Hootsuite main dashboard, go to the left-side panel and click 'More'.
  2. Select 'Streams' from the list of options.
  3. Tap 'New Board' to proceed.
  4. Find 'Monitor My Own Content' and click the 'Select' button next to it.
  5. Choose the social networks you want to add to the stream collection by ticking the checkbox next to each one, then click 'Next'.
  6. Select or add the social accounts connected to the chosen platforms and click 'Next' to continue — repeat until all social networking accounts have been added.
  7. Tap 'Add to Dashboard' to finalize the setup.
  8. A stream collection of all selected social accounts will now appear in one unified Hootsuite board.

📌 Why this matters

Stream collections in Hootsuite allow social media managers to consolidate multiple social network accounts into a single, organized board, eliminating the need to switch between separate tabs or tools. This feature is essential for teams managing cross-platform social media monitoring, as it centralizes content from networks like Twitter, Facebook, Instagram, and LinkedIn in one view. By grouping accounts under a custom board, marketers can track engagement, mentions, and published content faster and more efficiently. For organizations managing multiple brands or profiles, stream collections dramatically reduce workflow complexity and improve response times across all channels.
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