- In the search bar, type keywords such as ‘Founder’, ‘Owner’, ‘CEO’, or ‘Business Owner’, then press search.
- Select the 'People' and 'Current companies' filters to refine your search results.
- Search results on LinkedIn will display all business owners, regardless of company, who match the keywords you searched.
How to Find Business Owners on LinkedIn
Walk through this interactive demo to learn how to find business owners on LinkedIn.
📌 Why this matters
Finding business owners lets you connect directly with decision-makers who can approve partnerships, purchases, or collaborations without navigating through gatekeepers. This approach transforms your outreach from cold pitching to warm networking. Business owners often share similar challenges and experiences, making them more receptive to genuine connections with fellow entrepreneurs or service providers who understand their perspective. They're also more likely to make quick decisions and appreciate direct communication, which can accelerate your business development efforts significantly compared to traditional corporate hierarchies.
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