Quick summary
This demo walks you through how to find trending YouTube videos using the Explore tab and YouTube Studio Analytics. You'll learn to spot content gaps and use search volume data to plan high-performing videos.
Steps
- Go to youtube.com and click Explore in the left sidebar, then browse the News or Learning tabs to see what is currently trending across the platform.
- Note relevant topics or formats in the trending list, and look for patterns in titles, thumbnails, and video length among top results.
- For category-specific trends, go to studio.youtube.com, click Analytics, then select the Trends tab.
- Type a topic in the search bar to see what viewers are searching for, including search volume indicators.
- Look for high-demand topics you haven't covered — these highlight content gaps.
- Use these keywords and insights to plan videos, focusing on high search volume and lower competition.
