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How to Integrate ActiveCampaign with Google Ads

Updated on:
June 5, 2026
By:
Madhav Bhandari
Use this interactive demo to learn how to connect ActiveCampaign to Google Ads using a Zap.

Quick summary

This demo shows you how to integrate ActiveCampaign with Google Ads using Zapier by creating a new Zap that sets ActiveCampaign as the trigger app and Google Ads as the action app. Once configured, the automation runs instantly — syncing contact or campaign data between the two platforms without any manual effort.


Steps

  1. Head over to the left-side panel and click 'Create'.
  2. Select 'Zaps' from the list of options.
  3. Tap 'Trigger' to start the integration process.
  4. Find and select 'ActiveCampaign' from the available integration options.
  5. Choose your preferred 'Trigger Event'.
  6. Tap 'Sign In' to connect your ActiveCampaign account.
  7. Enter your ActiveCampaign API credentials into the input fields and click 'Yes, Continue to ActiveCampaign'.
  8. Provide the required information to set up the Trigger.
  9. Click 'Continue' to run your inputs and test the Trigger.
  10. Click 'Continue' one more time to proceed.
  11. Search for 'Google Ads' and select it as the Action app.
  12. Open the drop-down menu and choose your specific 'Action Event'.
  13. Tap 'Sign In' and log into your Google Ads account.
  14. Click 'Continue' to proceed.
  15. Fill out each input field with the required Google Ads information.
  16. Click 'Continue' to publish and activate the integration.
  17. Your ActiveCampaign account is now integrated with Google Ads — the Zap is live.

📌 Why this matters

Integrating ActiveCampaign with Google Ads allows marketers to automatically sync contact and lead data between their email marketing platform and paid advertising campaigns, eliminating manual data transfers and reducing the risk of errors. This automation ensures that new ActiveCampaign contacts or campaign events instantly trigger targeted actions in Google Ads — such as adding customers to audience lists — enabling more precise ad targeting and retargeting. By connecting these two platforms through Zapier, teams can maximize their ad spend efficiency, accelerate campaign workflows, and maintain consistent audience segmentation without writing a single line of code.
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