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How to Integrate Bitly with Hootsuite Using Zapier

Updated on:
June 5, 2026
By:
Madhav Bhandari
Use this interactive demo to learn how to connect Bitly and Hootsuite through a Zapier workflow.

Quick summary

This walkthrough shows you how to integrate Bitly with Hootsuite using Zapier by creating a Zap that links a Bitly trigger event to a Hootsuite action. In under 20 steps, you can automate link sharing between the two platforms without writing any code.


Steps

  1. Go to the left-side panel and click Create.
  2. Select Zaps from the list of options.
  3. Click the Trigger tab to start the integration process.
  4. Search for Bitly and select it from the recommended matches.
  5. Specify your preferred Trigger Event.
  6. Tap Sign In and log into your Bitly account.
  7. Read the terms and tap Allow to grant the necessary permissions.
  8. Fill in all required information to set up the Trigger properly.
  9. Click Continue to run your input and test the Trigger.
  10. Click Continue one more time to proceed further.
  11. Search for Hootsuite and choose it as the Action app.
  12. Open the drop-down menu and pick your preferred Action Event.
  13. Click Sign In and log into your Hootsuite account.
  14. Click Allow to accept the terms and grant the necessary permissions.
  15. Fill out the input fields one by one with the required details.
  16. Click Continue to publish the integration.
  17. Your Bitly account is now integrated with Hootsuite based on your configuration.

📌 Why this matters

Integrating Bitly with Hootsuite via Zapier lets social media managers automatically share tracked, shortened links across Hootsuite-managed channels whenever a new Bitly link is created. This Bitly-Hootsuite Zap eliminates manual copy-pasting, reducing workflow friction and the risk of human error. Teams that rely on link tracking for campaign analytics benefit directly, since every shortened URL is posted and logged without leaving either platform. For marketers managing high-volume social publishing, this no-code automation delivers measurable time savings and tighter control over link performance data.
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