How to Integrate Constant Contact with Google Analytics

Quick summary

This guide shows you how to integrate Constant Contact with Google Analytics 4 using a Zapier automation, so email marketing activity automatically triggers analytics events. By connecting these two platforms, marketers can track subscriber actions as measurable events inside Google Analytics without writing any code.

Steps

1. Head over to the left-side panel and click Create.
2. Choose Zaps from the list of options.
3. Click the Trigger tab to start the integration process.
4. Search for Constant Contact and pick it from the recommended matches.
5. Specify your preferred Trigger Event using the drop-down menu.
6. Tap Sign In and log into your active Constant Contact account.
7. Click Continue to proceed further.
8. Tap Test Trigger to run your input.
9. Select the record you wish to use, then tap Continue With Selected Record.
10. Search for Google Analytics and choose it as the Action app.
11. Click the drop-down menu and pick the specific Action Event you intend to carry out.
12. Click Sign In and log into your Google account.
13. Click Create to accept the terms and grant the necessary permissions.
14. Fill out the input fields with the required information one by one.
15. Click Continue to publish the integration.
16. Your Constant Contact account is now successfully integrated with Google Analytics and your Zap is live.