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How to Integrate Google Forms with ActiveCampaign

Updated on:
June 5, 2026
By:
Madhav Bhandari
Use this interactive demo to learn how to connect Google Forms responses to ActiveCampaign automatically.

Quick summary

This tutorial shows how to integrate Google Forms with ActiveCampaign using Zapier by building a Zap that automatically sends new form responses as actions in your ActiveCampaign account. The step-by-step walkthrough covers setting up the trigger, connecting both apps, and publishing the automation without any coding.


Steps

  1. Head over to the left-side panel and click Create to start building a new Zap.
  2. Choose Zaps from the list of options in the menu.
  3. Click Trigger to begin the integration setup process.
  4. Search for Google Forms and select it from the suggested results as the trigger app.
  5. Choose your preferred Trigger Event from the available options.
  6. Tap Sign In and log into your Google account to connect it.
  7. Tap Continue to proceed to the next configuration step.
  8. Fill in the required information to configure the Trigger settings.
  9. Tap Continue to run your inputs and test the Trigger.
  10. Click Continue to move on to the Action setup.
  11. Locate ActiveCampaign and select it as the Action app.
  12. Open the drop-down menu and choose the specific Action Event you want to use.
  13. Tap Sign In to connect your ActiveCampaign account.
  14. Enter your ActiveCampaign API credentials and click Yes, Continue to ActiveCampaign.
  15. Fill out all input fields one by one with the required Action data.
  16. Click Continue to publish and activate the integration.
  17. Your ActiveCampaign account is now fully integrated with Google Forms via Zapier.

📌 Why this matters

Integrating Google Forms with ActiveCampaign via Zapier eliminates manual data entry by automatically routing new form responses into your email marketing and CRM workflows. This connection ensures every lead or contact captured through a Google Form is instantly added or updated in ActiveCampaign, enabling faster follow-up and reducing the risk of missed contacts. For marketing and sales teams, this no-code automation saves hours of manual work each week and keeps contact lists accurate and up to date in real time.
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