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All Tutorials /Marketo

How to Integrate Marketo with Google Ads

Updated on:
June 9, 2026
By:
Madhav Bhandari
Follow this interactive demo to learn how to integrate Marketo with Google Ads.
  1. In My Marketo, click Admin.
  2. Open LaunchPoint to view Installed Services.
  3. On the top menu, click New, then select New Service.
  4. In the New Service window, enter a display name and select Google AdWords as the service.
  5. Click Authorize Marketo.
  6. Choose your Google account and click Accept to grant access.
  7. Once the authorization is successful, click Next.
  8. Configure the conversion settings, including Send Frequency, Ad Attribution, and Auto-Tagging.
  9. Click Next.
  10. Select the Google Ads accounts you want to update.
  11. Click Create.

📌 Why this matters

Why This Matters

This integration creates a closed-loop system where you can track which leads from your Google Ads actually convert into customers, not just clicks or form fills. You'll see the complete customer journey from ad click to final sale, enabling you to optimize ad spend based on actual revenue rather than vanity metrics. The real advantage comes from automatic bid adjustments - Google Ads can now optimize for your highest-value leads and customers, dramatically improving your return on ad spend.

Demo: https://app.storylane.io/share/gcfchezrofvj

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