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All Tutorials /LinkedIn

How to Post a Project on LinkedIn

Updated on:
June 5, 2026
By:
Luka Kankaras
Use this interactive demo to learn how to share a project launch post on LinkedIn.

Quick summary

This demo walks you through how to post a project on LinkedIn using the Project launch post type, from clicking 'Start a post' to hitting the final 'Post' button. It covers every step including selecting the right category, adding a photo or GIF, choosing recipients, and writing your project description.


Steps

  1. On your dashboard, click 'Start a post' to open the post creation box.
  2. Choose the ribbon icon at the bottom of the status box to access post type options.
  3. Select 'Project launch' as your post type.
  4. Upload a photo related to your project or choose from the available GIFs.
  5. Choose your recipients and click 'Next' once done.
  6. Write a short description of your project, then click the 'Post' button to publish.

📌 Why this matters

Posting a project launch on LinkedIn is one of the most effective ways to build professional visibility and drive engagement around new work. LinkedIn's dedicated 'Project launch' post type helps creators and businesses reach the right audience with structured, visually rich announcements. Learning to use this feature correctly — including selecting recipients and adding compelling visuals — ensures your project gets maximum reach and professional presentation. This matters because well-crafted LinkedIn project posts consistently outperform generic status updates in impressions and profile visits.
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