Quick summary
HubSpot lead scoring lets you assign positive and negative point values to contact criteria, automatically ranking leads by sales-readiness. This tutorial walks through configuring the HubSpot Score property via Property Settings so your team can prioritize outreach more effectively.
Steps
- Click on the gear icon in the main navigation bar to open Settings.
- Navigate to Properties in the left-hand settings menu.
- Search for HubSpot Score and locate it in the properties list.
- Select the Field type tab and find the Positive and Negative Attributes sections.
- Add criteria to Positive and Negative attributes to specify point addition or reduction for the overall lead score.
- Assign scores to each criterion you have added.
- Click Save to apply your lead scoring configuration.
