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All Tutorials /LinkedIn Sales Navigator

How to Set Up LinkedIn Business Manager

Updated on:
June 5, 2026
By:
Madhav Bhandari
Use this interactive demo to learn how to create and configure a LinkedIn Business Manager account.

Quick summary

LinkedIn Business Manager is a centralized hub that lets businesses manage their LinkedIn Pages, ad accounts, and partner access from a single dashboard. This step-by-step walkthrough covers the full setup process, from creating your Business Manager to linking pages, claiming ad accounts, and adding partners.


Steps

  1. Click 'Create Business Manager' to begin the setup process.
  2. Enter the official name of your business in the provided field.
  3. Add a business email address that can be used for communications.
  4. Click 'Create' to submit your Business Manager details.
  5. Go to your email, open the message from LinkedIn, and click 'Accept invitation'.
  6. Select 'Agree & Confirm' to accept the terms of service.
  7. Click 'Open Business Manager' to access your new account.
  8. Go to the 'Accounts' tab and select 'Pages'.
  9. Click 'Add page' to start linking a LinkedIn Page.
  10. Select 'Add page' again to confirm your intent to add a page.
  11. Search for a page in the empty field and click on it to select it.
  12. Agree to the terms by checking the checkbox.
  13. After checking the box, click 'Add' to link the page.
  14. Go to 'Accounts' and select 'Ad Accounts'.
  15. Click 'Add accounts' to begin connecting an ad account.
  16. Choose 'Claim Ownership' to take ownership of an existing ad account.
  17. Enter the account name or ID, follow the verification steps, and click 'Add'.
  18. Once the ad account has been added successfully, click 'Got it'.
  19. Navigate to the 'Partners' tab to manage external partner access.
  20. Enter the Business Manager ID and click 'Add partner' to complete the setup.

📌 Why this matters

LinkedIn Business Manager gives marketing teams and agencies a single, centralized platform to manage multiple LinkedIn Pages, ad accounts, and partner relationships without switching between accounts. Setting it up correctly from the start ensures that the right people have access to the right assets, reducing errors and improving campaign governance. For businesses running paid campaigns at scale, claiming ad account ownership and linking company pages through Business Manager is essential for consolidated billing, performance reporting, and access control. This demo matters because a properly configured LinkedIn Business Manager is the foundation for efficient, secure, and scalable B2B advertising operations.
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