How to Track the Clicks on Hootsuite Posts with Bitly Links: 1-Min Guide

How to Track the Clicks on Hootsuite Posts with Bitly Links

Updated on:

June 5, 2026

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Use this interactive demo to learn how to measure Bitly link clicks on your Hootsuite posts using Analytics.

Quick summary

Hootsuite's Analytics section lets you track link clicks on social posts that use Bitly shortened URLs, giving you a clear view of post performance across accounts and date ranges. By filtering and sorting by Link Clicks, you can quickly identify which posts are driving the most traffic.

Steps

On the Hootsuite main dashboard, go to the left-side panel and click Analytics.
Select your target social network and the corresponding account using their respective drop-down menus.
Click the Date Range selector and choose the specific timeframe you want to analyze.
Open the Sort By menu to access sorting options.
Browse the list and select Link Clicks as your sort criteria.
In the preview area, locate the Hootsuite posts with Bitly links and review the available link-click data.

📌 Why this matters

Tracking link clicks on social media posts is essential for measuring content effectiveness and ROI. By combining Hootsuite's Analytics with Bitly-shortened URLs, social media managers can pinpoint exactly which posts drive traffic, broken down by social network, account, and date range. This integration eliminates guesswork and gives marketing teams actionable click-through data directly inside their Hootsuite dashboard. For teams managing multiple social accounts, this workflow makes performance reporting faster and more precise.

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