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How to Track Your Unbounce Campaign in Google Analytics

Updated on:
June 5, 2026
By:
Madhav Bhandari
Use this interactive demo to learn how to connect your Unbounce landing page to Google Analytics.

Quick summary

This tutorial shows how to track Unbounce campaign performance in Google Analytics by configuring the External Data tab directly within the Unbounce dashboard. In just four steps, marketers can link a specific landing page to Google Analytics and set a custom date range to monitor campaign metrics.


Steps

  1. On the Unbounce dashboard, find and select the landing page you want to monitor.
  2. Click the External Data tab to open the analytics integration settings.
  3. Specify the Start and End dates by configuring their respective date menus.
  4. Review the Google Analytics data for your Unbounce campaign directly within the platform.

📌 Why this matters

Connecting Unbounce landing pages to Google Analytics gives marketers a unified view of campaign performance without switching between tools. Tracking conversion data, traffic sources, and engagement metrics inside Unbounce helps teams make faster, data-driven decisions to optimize landing page ROI. This integration is essential for any paid or organic campaign where accurate attribution and date-range reporting directly impact budget allocation and campaign strategy.
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