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All Tutorials /Unbounce

How to Trigger a Lightbox in Unbounce

Updated on:
June 5, 2026
By:
Madhav Bhandari
Use this interactive demo to learn how to set up a lightbox trigger on any button in Unbounce.

Quick summary

Triggering a lightbox in Unbounce requires assigning a click action to a button element inside the page editor. Once configured and saved, the lightbox will open automatically whenever a visitor clicks that button on your landing page.


Steps

  1. Inside Unbounce's page editor, find and select the lightbox button you want to edit.
  2. Under the Element tab, go to the Click Action section and tap the drop-down menu next to Action.
  3. Select Show a Lightbox from the list of available options.
  4. Tap the Lightbox menu and pick one from the available choices.
  5. Click Save to apply the changes.
  6. After completing these steps, the Unbounce lightbox will be triggered when the button is clicked.

📌 Why this matters

Lightboxes are a proven conversion tool on landing pages, letting marketers display forms, videos, or offers without navigating visitors away from the page. Knowing how to trigger a lightbox in Unbounce gives you full control over when and how high-intent content appears, directly improving lead capture rates. This feature is especially valuable for A/B testing different call-to-action placements and formats within Unbounce's no-code editor. Mastering lightbox triggers helps landing page builders create more engaging, conversion-optimized experiences without any developer involvement.
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