This interactive demo was created free with Storylane in 2 minutes. Create your own demo
This interactive demo was created free with Storylane in 2 minutes. Create your own demo
Start free
All Tutorials /Unbounce

How to Use Conversion Links in Unbounce

Updated on:
June 5, 2026
By:
Madhav Bhandari
Use this interactive demo to learn how to set up conversion links on your Unbounce landing page.

Quick summary

Conversion links in Unbounce let you assign a tracked URL to any button click action, enabling accurate conversion goal tracking on your landing pages. By linking a button to a specific URL and marking it as a conversion goal, you can monitor exactly how visitors interact with your page and which clicks drive results.


Steps

  1. In the Unbounce page editor, find and select the button where you want to add the conversion link.
  2. Under the Element tab, scroll down to the Click Action section and open the Action menu.
  3. Select Go to URL from the list of available action options.
  4. Enter your conversion link into the URL field.
  5. Click the Goals tab to proceed to conversion goal settings.
  6. In the Conversion Goals section, tick the checkbox next to your conversion link to enable tracking.
  7. Review your settings and click Save to apply the changes.
  8. Your conversion link is now live on your Unbounce page and will track audience behavior on button clicks.

📌 Why this matters

Conversion links in Unbounce allow marketers to tie specific button clicks directly to measurable conversion goals, making it possible to track exactly which calls-to-action drive results on a landing page. Without proper conversion link setup, teams lose visibility into which page elements influence visitor behavior and campaign performance. By configuring conversion links through the Click Action and Goals settings, Unbounce users can make data-driven decisions to optimize landing page copy, layout, and CTAs. This feature is essential for any performance marketing team that needs reliable, granular conversion data to improve ROI across campaigns.
Your product deserves an interactive demo
Start free
Similar Articles
Unbounce

How to Add a Custom Domain in Unbounce

Madhav Bhandari
Director of Marketing @ Storylane
Unbounce

How to Add Padding to a Text Property in Unbounce

Madhav Bhandari
Director of Marketing @ Storylane
Unbounce

How to Get the Unbounce CNAME

Madhav Bhandari
Director of Marketing @ Storylane
No items found.
Platform
Interactive Demos
Sandbox Demos
Hubs
RepX
Integrations
Solutions
Product Marketers
Growth & Demand Gen
Sales Reps & AEs
Presales & SEs
Customer Success
Product Managers
Customers
Demo Showcase
Customer Stories
Finer Demos Club
Features
Demo Signals
Personalization
Deal Intelligence
Resources
Blog
The Plot
Tutorials
Help Docs
What’s New
Demo Dundies
Company
Careers
Pricing
Partners
Contact
Trust Center
Backed by
Chrome Extension Icon
Chrome extension
Download
Desktop app
Download
Built in San Francisco Bay Area - ©2026 Storylane
Privacy PolicyTerms & Conditions
X Corp (formerly Twitter)LinkedIn
This website uses cookies to ensure you get the best experience on our website. Learn More
Got it
This website uses cookies to ensure you get the best experience on our website. Learn More
Got it