Quick summary
Dynamic Text Insertion in Unbounce lets you automatically swap landing page text based on a visitor's URL parameter, making each page feel personally relevant. This feature boosts ad-to-page message match, which is proven to increase conversion rates for PPC and paid campaigns.
Steps
- Inside Unbounce's page editor, find and select the text element you want to edit.
- Highlight the word or phrase where you wish to apply the dynamic text.
- Go to the right-side panel, then click 'Action'.
- Under Dynamic Text Replacement, tap 'Dynamic Text' to proceed.
- Provide the necessary information, particularly the URL Parameter and Text Style.
- Once done, click 'Save Dynamic Text'.
- After completing these steps, the dynamic text insertion will be applied to your Unbounce page.
