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Integrate Ghost with Buffer for Social Sharing via Zapier

Updated on:
June 5, 2026
By:
Madhav Bhandari
Use this interactive demo to learn how to automatically share Ghost posts to Buffer using a Zap.

Quick summary

This demo walks you through building a Zapier automation that connects Ghost and Buffer, so every new published post is automatically queued for social sharing. The integration eliminates manual copy-paste by triggering a Buffer queue action the moment Ghost detects a new post event.


Steps

  1. Log in to Zapier, click "Create", and select "Zaps" to begin building your automation.
  2. Click "Trigger" to set up the starting point of your Zap.
  3. Search for Ghost and select it as your trigger app.
  4. Choose a trigger event such as "Post Published" or "New Analytics Data" based on your Ghost account's available options.
  5. Connect your Ghost account by providing the required API key or blog URL.
  6. Add Buffer as the Action App in your Zap.
  7. Select an action event such as "Add to Queue" to define what Buffer should do.
  8. Connect your Buffer account, map fields from Ghost, run a test, and click "Publish" to activate your Zap.

📌 Why this matters

Integrating Ghost with Buffer via Zapier removes the manual effort of promoting blog content on social media. When a post is published in Ghost, the Zapier automation instantly adds it to your Buffer queue, ensuring consistent social sharing without any extra steps. This Ghost-to-Buffer workflow is ideal for content teams and solo creators who want to maximize reach and maintain a steady publishing cadence across social channels. Automating social sharing through Zapier also reduces human error and frees up time for higher-value content strategy work.
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