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All Tutorials /Zapier

Integrate Mailchimp and Calendly for Event Registration

Updated on:
June 5, 2026
By:
Madhav Bhandari
Use this interactive demo to learn how to sync Calendly event registrants directly into your Mailchimp audience.

Quick summary

This demo shows how to integrate Mailchimp and Calendly using a Zapier automation so that every new event registrant is automatically added to your Mailchimp audience. By connecting these two tools with a Zap, you eliminate manual data entry and ensure your email list stays up to date in real time.


Steps

  1. Log in to Zapier, click "Create," and select "Zaps" to start building your automation.
  2. Click "Trigger" to begin configuring the first step of your Zap.
  3. Search for and select Calendly as the trigger app.
  4. Choose a trigger event such as "Invitee Created" or "Event Scheduled," then connect your Calendly account to Zapier.
  5. Select the Webhook subscription scope for the Calendly trigger.
  6. Run a test to confirm Zapier detects new event registrations from Calendly.
  7. Add Mailchimp as the Action App in your Zap.
  8. Select an action event such as "Add/Update Subscriber," then connect your Mailchimp account to Zapier.
  9. Map Calendly invitee fields (e.g., name, email) to the appropriate Mailchimp list fields.
  10. Run a final test to confirm event registrants are added to your Mailchimp audience, then click "Publish" to activate your Zap.

📌 Why this matters

Connecting Mailchimp and Calendly through a Zapier automation allows marketing and events teams to automatically add every new Calendly invitee to a targeted Mailchimp audience without any manual effort. This integration ensures that event registrants receive timely follow-up emails, nurture sequences, and post-event communications the moment they schedule. By eliminating the gap between scheduling and email marketing, teams can increase attendee engagement, reduce drop-off, and drive better ROI from every event they run.
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