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All Tutorials /Klaviyo

Klaviyo Meta Integration

Updated on:
June 5, 2026
By:
Madhav Bhandari
Use this interactive demo to learn how to connect Klaviyo with Meta Ads for seamless lead syncing.

Quick summary

The Klaviyo Meta Ads integration lets you connect your Meta advertising account directly to Klaviyo so customer audiences sync automatically and lead data flows without manual effort. This step-by-step setup walks you through authorizing OAuth, selecting your Meta business page, configuring your ad account, and completing the integration in minutes.


Steps

  1. Navigate to the Audience section from the Klaviyo dashboard.
  2. Click Growth tools to access marketing scaling options.
  3. Scroll down to Integrate with Meta Ads and click the Integrate button.
  4. Click Connect to Meta Ads to begin establishing the Meta Ads integration.
  5. Click Continue to authorize your Meta account and enable data syncing.
  6. Select your Meta business page to connect it with Klaviyo's platform.
  7. Click Continue to proceed and unlock cross-platform capabilities.
  8. Click Save to preserve your configuration and establish the Meta connection.
  9. Click Got it to acknowledge the integration confirmation and continue setup.
  10. Click Next to configure your audience targeting settings.
  11. Specify which ad account to use for your campaigns.
  12. Select a specific customer audience to engage with your ads.
  13. Click Next to continue to campaign configuration after selecting your audience.
  14. Click Complete setup to finalize the Meta integration and start collecting leads automatically.

📌 Why this matters

The Klaviyo Meta Ads integration matters because it bridges your email and SMS marketing data with your paid social campaigns, enabling precise audience targeting on Meta using real customer behavior. By syncing Klaviyo segments directly to Meta Ads, marketers can retarget lapsed buyers, suppress existing customers, and build lookalike audiences without manual CSV exports. This integration reduces ad spend waste and improves return on ad spend (ROAS) by ensuring your Meta campaigns reach the right people at the right time. For ecommerce brands using Klaviyo, connecting Meta Ads is a foundational step toward a unified, data-driven marketing strategy.
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