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Trigger Mailchimp Email Sends from Trello Card Actions

Updated on:
June 5, 2026
By:
Madhav Bhandari
Use this interactive demo to learn how to automate Mailchimp email sends using Trello card actions in Zapier.

Quick summary

This demo shows how to build a Zap that automatically triggers Mailchimp email actions whenever a Trello card is created or moved, eliminating manual handoffs between project management and email marketing workflows.


Steps

  1. Click "Create" and select "Zaps" to start a new automation.
  2. Click "Trigger" to begin setting up the trigger step.
  3. Search for Trello and select it as the trigger app.
  4. Choose a Trigger Event — for example, "New Card" or "Card Moved to List" — depending on your campaign workflow.
  5. Connect Trello to Zapier by authorizing your account.
  6. Choose the Trello board and list related to your marketing campaigns.
  7. Run a test to confirm Zapier can pull sample data from Trello.
  8. Add Mailchimp as the Action App.
  9. Choose an Action Event — for example, "Add/Update Subscriber" or "Create Campaign".
  10. Connect Mailchimp to Zapier by authorizing your account.
  11. Map Trello card fields (such as name, email, and campaign details) to the corresponding Mailchimp fields.
  12. Click "Test step" to run a test and verify the action works correctly.
  13. Click "Publish" to turn on the Zap and activate the automation.

📌 Why this matters

Connecting Trello and Mailchimp via Zapier allows marketing teams to automatically trigger email campaigns the moment a Trello card is created or moved, removing the need for manual data entry between tools. This Zapier integration ensures that subscriber lists and campaign sends stay in sync with project milestones tracked in Trello. By automating this workflow, teams can reduce human error, accelerate campaign launches, and keep their email marketing engine running without constant manual oversight. For teams managing multiple campaigns, this no-code automation is a scalable solution that bridges task management and email marketing in a single Zap.
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