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All Tutorials /SurveyMonkey

How to Add Likert Scale in SurveyMonkey

Updated on:
June 5, 2026
By:
Madhav Bhandari
Use this interactive demo to learn how to insert a Likert scale question into your SurveyMonkey survey.

Quick summary

A Likert scale in SurveyMonkey is added using the Matrix/Rating Scale question type, where rows represent statements and columns represent rating options. This step-by-step walkthrough covers everything from opening an existing survey to previewing the finished question.


Steps

  1. Open an existing survey by clicking the ellipsis icon next to it.
  2. From the drop-down menu, select Edit survey.
  3. Navigate to the Design Survey section and click the + New Question button.
  4. Select Matrix/Rating Scale from the list of question types.
  5. Enter your main question text in the question text box.
  6. Under Row Choices, input the statements or items you want respondents to rate.
  7. Under Column Choices, enter your Likert scale answer options.
  8. Click Save to add the Likert scale question to your survey.
  9. Click Preview survey to verify the formatting and layout look correct.

📌 Why this matters

Adding a Likert scale to a SurveyMonkey survey lets researchers and businesses capture nuanced, measurable opinions on any topic — from customer satisfaction to employee engagement. The Matrix/Rating Scale question type makes it straightforward to gather structured feedback across multiple statements in a single question. This reduces survey length while maximizing the quality of attitudinal data collected. Teams that use Likert scales in SurveyMonkey can analyze trends, benchmark sentiment over time, and make data-driven decisions faster.
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