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How To Create a Google Ads Manager Account

Updated on:
June 5, 2026
By:
Madhav Bhandari
Use this interactive demo to learn how to set up a Google Ads Manager account and link existing ad accounts.

Quick summary

A Google Ads Manager account lets advertisers and agencies manage multiple Google Ads accounts from a single dashboard. This step-by-step walkthrough covers everything from account creation to linking existing ad accounts under one manager.


Steps

  1. Search for Google Ads Manager on Google to find the signup page.
  2. Click the Get Started button on the Google Ads Manager landing page.
  3. Enter an appropriate ad account name for your new manager account.
  4. Choose your account type: select Manage other people's accounts if you are an agency, or Manage my accounts for personal use.
  5. Fill in your basic billing information and click Submit to complete account creation.
  6. Click Continue to proceed to your new Google Ads Manager dashboard.
  7. Navigate to the Accounts section in the left sidebar to start adding ad accounts.
  8. Go to Performances under the Accounts tab in the left navigation panel.
  9. Click the Blue + button to add a new account.
  10. Select Link existing account from the dropdown options.
  11. Paste your Google Ad account ID and click Send Request to initiate linking.
  12. Once the request is approved by your client, view the linked account under Settings > Sub-account settings.

📌 Why this matters

A Google Ads Manager account is essential for agencies and advertisers who need to oversee multiple Google Ads accounts from a single, centralized interface. It streamlines campaign management, billing oversight, and performance reporting across all linked client accounts, saving significant time and reducing operational complexity. For digital marketing agencies managing several clients, a Google Ads Manager account enables faster cross-account optimization and consolidated access control. Setting one up correctly from the start ensures seamless account linking, proper billing configuration, and scalable ad operations.
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