- On the top menu, click Admin.
- In the left sidebar, click Marketo Custom Activities.
- At the top of the page, click New Custom Activity.
- In the New Custom Activity window, enter the display name.
- Review or edit the API Name, then enter a description.
- Click Next.
- Enter the Filter and Trigger labels for the custom activity.
- Click Next.
- On the top menu, click Fields.
- Enter a name for the primary field that summarizes the custom activity.
- Click Save.
How to Create Custom Activities in Marketo
Use this interactive demo to learn how to create custom activities in Marketo.
📌 Why this matters
Why this matters
Custom activities let you track business events that matter to your organization but aren't captured by standard Marketo activities. You can monitor product usage, support interactions, or proprietary workflow steps that drive your sales process. The real power emerges when you integrate this data with your scoring models and nurture campaigns. Instead of making decisions based on generic web behaviors, you're triggering personalized experiences from the specific actions that actually indicate purchase intent in your unique customer journey.
Your product deserves an interactive demo
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