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How to Create Net Promoter Score in SurveyMonkey

Updated on:
June 5, 2026
By:
Madhav Bhandari
Use this interactive demo to learn how to build and send an NPS survey in SurveyMonkey.

Quick summary

SurveyMonkey lets you create a Net Promoter Score survey in minutes using a built-in NPS question template that automatically calculates your score. Once responses are collected, the Analyze Results tab displays your NPS calculation without any manual effort.


Steps

  1. Click the Create Survey button on the dashboard to start a new survey.
  2. In the Design Survey tab, open the Build menu and click Add next to Net Promoter Score.
  3. Review the default NPS question that SurveyMonkey inserts automatically.
  4. Click Save to confirm the NPS question has been added to your survey.
  5. Click Preview Survey to verify the survey looks correct before sending.
  6. Click Continue to proceed to the send stage.
  7. In the Collect Responses tab, select your preferred distribution method.
  8. Click Copy to share the NPS survey link with your audience.
  9. Go to Survey Options to customize language, survey end message, and email notifications.
  10. After collecting responses, navigate to Analyze Results to view the NPS score calculated automatically by SurveyMonkey.

📌 Why this matters

Net Promoter Score is one of the most widely used metrics for measuring customer loyalty and satisfaction, making it essential for any customer experience program. SurveyMonkey simplifies the entire NPS workflow — from creating the survey with a pre-built NPS question to automatically calculating the final score in the Analyze Results tab. This eliminates manual data crunching and lets teams focus on acting on customer feedback rather than processing it. For businesses that need fast, reliable customer sentiment data, SurveyMonkey's built-in NPS tooling provides a scalable, no-code solution.
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