Quick summary
This demo shows how to integrate SurveyMonkey with Google Analytics 4 using a Zapier Zap, automatically sending survey response data as GA4 events without any custom code. By connecting these two platforms, teams can track survey completions alongside website behavior in a single analytics dashboard.
Steps
- Head over to the left-side panel, then click 'Create'.
- Select 'Zaps' from the list of options.
- Click 'Trigger' to start the integration process.
- Find and select 'SurveyMonkey' from the available integration options.
- Choose your preferred 'Trigger Event' from the dropdown.
- Tap 'Sign In' and log into your SurveyMonkey account.
- Select the data center assigned to your SurveyMonkey account, then click 'Yes, Continue to SurveyMonkey'.
- Tap 'Authorize' to grant Zapier access to your SurveyMonkey account.
- Provide the required information to configure the Trigger settings.
- Click 'Continue' to validate your inputs and run the Trigger.
- Click 'Continue' again to proceed to the Action setup.
- Locate and select 'Google Analytics 4' as the Action app.
- Open the drop-down menu and specify the 'Action Event' you want to use.
- Tap 'Sign In' and log into your Google account.
- Click 'Continue' to confirm Google account authorization.
- Fill out the input fields with the required Action configuration information.
- Tap 'Continue' to publish and activate the integration.
- Your SurveyMonkey account is now fully integrated with Google Analytics 4.
