- In My Marketo, click Admin.
- In the left sidebar, under Database Management, click Marketo Custom Objects.
- On the top menu, click New Custom Object.
- In the Create Object window, enter the custom object details.
- Choose whether to show the custom object in Person Detail.
- Click Save.
- Review the custom object details.
How to Manage Custom Objects in Marketo
Try this guided demo to learn how to manage custom objects in Marketo.
📌 Why this matters
Why This Matters
Custom objects let you track complex business data that goes beyond standard lead and contact information—think product purchases, event registrations, or subscription details. You can then trigger sophisticated marketing campaigns based on this rich data, like targeting customers who bought specific products or attended certain events. The real power emerges when you realize these objects create a unified customer view across your entire revenue cycle, enabling sales and marketing teams to coordinate around complete customer behavior rather than fragmented touchpoints.
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