Quick summary
This demo walks you through creating custom SEO reports in Google Analytics 4 by customizing dimensions, metrics, and filters to isolate organic search traffic. You will build two reusable reports — a Pages and Screens report and a Traffic Acquisition report — and organize them in a dedicated SEO Reports collection.
Steps
- Navigate to Reports > Engagement > Pages and Screens in Google Analytics.
- Click the Customize button (pencil icon) in the top right corner.
- Click on Dimensions in the customization panel.
- Delete all dimensions except Landing page + query string.
- Head over to Metrics in the customization panel.
- Remove Views from the listed metrics.
- Click Add metric to add a new metric.
- Add Sessions as a metric and click Apply.
- Go to Report Filter and click Add filter.
- Under Dimension, search for and select Session default channel group.
- Set the Match Type dropdown to exactly matches.
- Check the Organic Search box in the Value section.
- Hit Apply to confirm all filters.
- Save the report as a new report.
- Name the report SEO Reports - Pages and Screens.
- Your first SEO report is created — navigate to Library in the left pane to access it.
- Find Edit collection under the Life cycle column.
- Click Create new topic and name it SEO Reports.
- Drag and drop your Pages and Screens SEO Report into the SEO Reports topic on the left.
- Hit Save and select Save to current collection.
- Your SEO reports are now accessible under Reports in the left panel.
- Navigate to Reports > Acquisition > Traffic Acquisition to create the second report.
- Open Customize report (pencil icon) and select Dimensions.
- Delete all dimensions except Session source and click Apply.
- Go to Report Filter and click Add filter.
- Set Dimension to Session default channel group, Match Type to exactly matches, and Value to Organic Search, then click Apply.
- Hit Save and choose Save as a new report.
- Name the report SEO Report: Traffic Acquisition and hit Save.
