Quick summary
Moz Pro's keyword research tools let you explore keywords by term, analyze search volume, keyword difficulty, and organic CTR, then export findings as a CSV for your SEO strategy. This walkthrough covers the full workflow from the Link Research section through to downloading a report.
Steps
- Navigate to the Link Research section to access tools for analyzing your backlink profile.
- Click Explore by Keyword to identify high-value terms your audience is searching for.
- Enter your target keyword to uncover ranking potential and competition metrics.
- Select a location (e.g., United States or your city) to localize your results.
- Click Analyze to reveal comprehensive keyword metrics and ranking difficulty.
- Review detailed metrics including search volume, keyword difficulty, and organic CTR.
- Click Export to save your research for future reference or team collaboration.
- Download as CSV to integrate keyword findings into your SEO strategy documents.
