Quick summary
Moz Keyword Explorer lets you research keywords by entering a term, selecting a target market, and instantly viewing search volume, difficulty, click rate, and priority score. It is a core tool in Moz Pro for finding high-value SEO opportunities backed by location-specific data.
Steps
- From the Moz dashboard, click Keyword Research or navigate directly to Keyword Explorer.
- Type in a keyword or phrase related to your niche or campaign (e.g., "best coffee").
- Select "Keyword" as your search type from the dropdown list.
- Confirm that United States is selected as your target market to retrieve location-specific data.
- Click the "Analyze" button to generate keyword insights.
- Review the key metrics — search volume, keyword difficulty, click rate, and priority score — to evaluate and select the best keywords.
